As part of her partnership with Nike, Clark launched a signature logo in 2025, a clothing line and a new commercial with cameos from her college head coach Lisa Bluder, rapper Travis Scott, comedian Michael Che and brothers Jason and Travis Kelce. The Fever guard, who appeared on the Kelce brothers’ podcast, ‘New Heights,’ earlier this year, connected with the pair again to talk about her new commercial and more topics, including her highly anticipated signature shoes.
‘Definitely a long time coming. Been in the works for quite some time,’ Clark told the duo. ‘Obviously, this is kind of launching like a whole year where my shoe will come out. [I’m] wearing it on the court this coming season. That’s probably what I’m most excited for …’
Clark, who has been with Nike since 2022, shared that the process to create her signature shoe actually started at the end of her senior year at Iowa. The former Hawkeyes guard’s NIL deal with Nike expired during the same season, and after fielding other offers from Adidas and Under Armour, she ultimately re-signed with the company on an eight-year deal worth $28 million.
The Fever star says that it’s ‘probably been a year and a half’ of figuring out what she wants in her shoe, how to make it unique to her and also be comfortable wearing it. Until her signature shoe arrives, she’s released and worn a variety of Kobe Bryant PE shoes, including a custom Rookie of the Year version. However, fans shouldn’t expect her shoes to look like Bryant’s.
‘Obviously, I play in a lot of [Kobe Bryant shoes], but at the same time, I don’t want it to be a [Kobe Bryant shoe]. I want it to be unique to me and a little bit different,’ she said. ‘I kind of think about what’s kind of been important to me when I think about shoes or sneakers. I think just the chaseability of them, and you want a certain sneaker, or you want a certain colorway. So, I think that’s going to be probably the most fun part …’
Clark also told the Kelce Brothers that she’s picky about what she wears and only wears a particular Bryant model. She knew that going into the Nike signature shoe design process, whatever she decided would need to be at least the equivalent of the technology in Bryant’s line of shoes or better. According to Clark, who wouldn’t reveal the technology she is using in her forthcoming shoes, ‘it’s going to be even better,’ and fans will be excited about it.
‘The technology that we’re going to put into it isn’t anything that they’ve ever put into a basketball shoe before, so I’m really excited about that,’ she said with a grin.Clark also revealed that she’s excited about making the different colorways or potentially collaborating with certain brands. Unsurprisingly, as a lifelong Kansas City Chiefs fan, she teased a Chiefs colorway while chatting with Kansas City’s current tight end and his ESPN anchor brother.
‘You already know I’ll be the first one in line to get them,’ the younger Kelce brother said.